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Why Website Performance Is a Metric Too Many Businesses Ignore
Markimist Tech Dev
7 min read
Google has formally folded Core Web Vitals into its search ranking algorithm — slow websites are measurably disadvantaged in search results. Yet many businesses still ship uncompressed images and unoptimized scripts.
Site speed changes your bottom line directly. Every additional second of load time tends to reduce conversions, and mobile users on cellular connections will bounce quickly if a homepage takes too long to render.
We build on Next.js and headless architectures specifically to remove speed bottlenecks — prerendering static pages, compressing images to WebP, and trimming render-blocking code.
Key Takeaways
- ⚗Target a Largest Contentful Paint (LCP) under 1.5–2.5 seconds.
- ⚗Eliminate layout shifts by declaring explicit image dimensions.
- ⚗Use server-side pre-rendering (SSG/ISR) for a fast Time to First Byte.
- ⚗Compress images to WebP before uploading to your hosting assets.
Next Steps
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